Marketing Associate

Reports to: Marketing & PR Manager

About the Company

#furless is the act of setting someone free to live life to the fullest. The sense of liberation fused with relief that you feel when you become furless. #daretogofurless

The Furless Group is a rapidly growing beauty brand that encompasses both Furless Permanent hair removal centre and Furless Beauty Institute, a top tier training institute. Based in the UAE, the group has regional ambitions that drive the pace of the business today.

About the Role

As Marketing Associate at Furless Permanent, you will be responsible for managing the day-to-day relationship with both new and existing clients. You will also be responsible for actively driving customer loyalty, contributing to driving the company’s lead generation targets, developing effective marketing and promotional strategies while reporting to the executive team on Marketing performance.

KEY RESPONSIBILITIES:

1 ) Manage social media channels for both brands

Schedule posts on each platform and ensure all post are going up on time
Manage content captioning and work hand in hand with translator to ensure all captions are translated according to brand guidelines
Maintain communication with the call centre to ensure community management and lead management is not missed on either platform.

2) Content

Create content briefs alongside Marketing manager for campaigns on a monthly and quarterly basis
Stay up to date with social media trends and keep content at par with brand expectations and goals
Graphics design to support content calendar
Keep stories active for each brand
Assist Marketing manager with on-ground story coverages in all branches
Assist on shoot days.

3) Influencer management

Keep influencer lists up to date
Assist Marketing manager with influencer marketing (reach out to influencers, barter deals, manage influencer packages and deliverables per collaboration, keep track of influencer personalised codes to ensure lead conversion from influencer collaborations)

Qualifications:

At least 2 year experience as a Social media account manager (having worked with beauty brands)
University/college degree or equivalent is desired
Proven track record of meeting and exceeding targets and relevant KPIs (e.g. lead generation, customer conversions)
Proficient using Canva, with working knowledge of marketing platforms like Hootsuite, Hubspot etc
Excellent communication and negotiation skills – written and verbal (english is a must, arabic is a plus)
Approachable personality, well presented with strong people skills
A team player with strong interpersonal skills who is comfortable working in a multinational environment