Psychology of Selling


4 hours

Whether you have been selling all your life or you are new in sales, you need to move from hard selling to heart selling. Master the art of Psychological Selling and you’ll see your sales soar.

Course Details:

This transformative workshop is designed to empower beauty professionals with a deep understanding of the psychology behind successful selling. Join us to unlock the secrets of persuasive communication, build stronger client relationships, and achieve remarkable sales results.

The Workshop in the Psychology of Selling for the Beauty Industry is a practical learning experience that will provide you with invaluable insights into the minds of your customers. Led by industry experts with a deep understanding of consumer behaviour and sales psychology, this workshop will equip you with the knowledge and techniques to enhance your selling skills and drive your beauty business forward.

Course content

  • What is psychological selling and why is it a more effective way to sell
  • Are you selling based on sellers’ way, or buyers’ way?
  • Building trust and rapport the easy way.
  • 3 steps in psychological selling
  • Role in heuristic sales
  • Selling the central route of logic.
  • How to make your offer irresistible.

Who is this course for?
This workshop is ideal for:

  • Beauty professionals, including hairstylists, makeup artists, estheticians, and nail technicians, who want to enhance their selling skills and increase their revenue.
  • Salon owners and managers looking to train their staff in effective sales techniques.
  • Beauty entrepreneurs and start-up owners seeking to understand consumer behavior and refine their sales strategies.
  • Marketing and sales professionals in the beauty industry aiming to deepen their understanding of the psychology of selling

Course Outcomes

Learners will earn a Training certificate in the the Psychology of Selling

  • Attendees will have the knowledge on the following:
  • How to sell without selling and how to sell to anybody at any time and any price.
  • The science of selling the way people buy, which is the scientific way we call psychological selling.
  • How to seek first to understand then to be understood with the art of rapport building
  • How to find out not just reasons but strong reasons for people buying from you
  • Questions you can ask to get people to reveal their inner needs

Opportunities for progression  

  • Retailing made  easy.
  • Brand/product  storytelling.
  • Level 2 award in facial  skincare
  • Beauty  Therapy