This immersive and interactive workshop is designed to empower beauty professionals and entrepreneurs with the skills to effectively craft compelling narratives that engage customers and build strong brand identities. Join us to unlock the power of storytelling in the beauty industry.
Content
In this workshop students will:
- Explore the structure of a story.
- Focus on your unique value proposition, brand story and brand trust.
- Learn how to build your storytelling skills and confidence with the brand/products.
- Discover how to enhance your product stories making them fun and memorable.
- Learn how to create personal stories that show your passion, making your conversation less sales-like.
- Take your customer on a journey that will inspire them to purchase and achieve their best skin ever. “
Who can attend the course
This workshop is ideal for:
- Beauty entrepreneurs and start-up owners looking to establish a strong brand presence and communicate effectively with their target market.
- Marketing and communication professionals in the beauty industry seeking to refine their storytelling skills and strategies.
- Beauty professionals, including hairstylists, makeup artists, estheticians, and nail technicians, interested in creating compelling narratives around their services and products.
- Salon owners and managers looking to differentiate their business and attract new clients through impactful storytelling.
Course Outcomes
You will be able to explain your brand/products as a story and transport and captivate your customers to a better place to give them the full experience of your brand and products and therefore increase sales and revenue.
Opportunities for progression
- Customer service and complaints
- Sales, marketing and social media
- Furless beauty institute level 2 certificate in Facial skincare
- Cidesco level 2 beauty therapy diploma
- Cidesco level 3 beauty therapy diploma
